Marketing Manager (Healthcare)
London NW1
£38,000 to £40,000 per annum DOE
37.5 hours per week


We have an exciting career opportunity for a Marketing Manager (Healthcare), to join our expert Marcomms team.

This key role will provide marketing recommendations for internal clients with a range of healthcare or bereavement marketing needs, whilst managing healthcare and bereavement marketing campaigns and activity from briefing to final delivery and evaluation.
You will position Sue Ryder as a specialist and expert end-of-life care and bereavement support provider, through tactical and strategic marketing communications and ensure end-of-life care and bereavement marketing messaging is consistent and on brand across all marketing and communications activity.

About the role:

At Sue Ryder, we have a challenger brand mindset, with ambitious plans to grow so we can help more people who are dying live well and provide better grief support for everyone who needs it.

The Marketing Manager for Healthcare reports into the Senior Marketing Manager for Brand and Healthcare and works alongside two other Marketing Managers to:

• develop, deliver and evaluate multi-channel campaigns ensuring objectives are met and integration opportunities are maximised across the charity
• work closely with colleagues in healthcare teams to identify marketing opportunities and needs that help them to achieve the Sue Ryder vision and strategy. This could include planning and delivering both B2B and B2C marketing plans for Sue Ryder’s end of life and bereavement services as well as healthcare staff recruitment and retention
• ensure all healthcare literature is in stock, on brand and updated in terms of accuracy, consent, permissions and legal requirements
• provide marketing guidance and expertise to a range of internal stakeholders with varying healthcare marketing needs
• ensure brand and health marketing messaging remains consistent and on brand across all activity.

Key Responsibilities:

• Work closely with in-house and external designers to deliver marketing activities and campaigns
• Brief, plan, develop and deliver plans and campaigns for Sue Ryder's end-of-life and bereavement services, and for healthcare staff recruitment
• Lead cross- team project working groups to mobilise and motivate all corners of the organisation to maximise campaign moments
• Provide marketing support to Healthcare initiatives as needed
• Work with colleagues to continually review, improve and embed Marcomms planning and briefing processes
• Advise teams and help them to develop their understanding of which marketing tools are the most appropriate to help achieve their objectives
• Build strong, internal relationships with stakeholders across Sue Ryder to ensure marketing activity is considered well in advance, as part of an integrated communications plan, and to ensure the marketing team’s and wider department processes and delivery timelines are understood
• Ensure all healthcare literature is in stock, on brand and updated in terms of content, consent, permissions and legal requirements. Develop new healthcare information.
• Act as a brand motivator and guardian, ensuring effective messaging and activities are integrated across all communications.

About you:

Essential
• Knowledge and understanding of principles and best practice in integrated marketing communications, design and copywriting
• Planning, delivering and evaluating multi-channel Healthcare, B2B or B2C marketing campaigns and projects on time and on budget
• Excellent copy writing and copy-editing skills
• Managing and motivating agencies to drive maximum value for campaign delivery and results
• Working closely with internal colleagues within other marketing and communications disciplines such as PR and digital to ensure integrated working
• Working with creatives and designers to produce engaging and impactful marketing materials
• Keen attention to detail, a creative approach and strong presentation skills
• Ambitious, and able to work at pace with the ability to proactively overcome problems
• Formidable project management skills.
• Stakeholder engagement and management experience, with a particular emphasis on working with healthcare professionals to develop and interrogate marketing briefs.
Desirable
• Relevant experience working in a charity or agency environment
• Experience of a matrix reporting structure
• An understanding of the commissioning structure of the NHS and a willingness to stay up to date on developments within the health sector

Sue Ryder is here to make sure everyone approaching the end of their life or living with grief can access the support they need. There is no one size fits all when it comes to how we cope and the help we need, but with our support, no one has to face dying or grief alone.

Benefits
• Company pension scheme
• 27 days holiday - rising to 33 with length of service plus bank holidays
• Enhanced maternity and paternity pay
• Enhanced sick pay
• Employee Networks - LGBTQ+, Ethnic Diversity and Equity, People with Disabilities, and Women and Non Binary Individuals
• Staff discount of 10% on new goods at shop.sueryder.org
• Structured induction programme and learning and development opportunities.
For more of our employee benefits please visit our website.

https://www.sueryder.org/jobs/why-work-for-sue-ryder

We actively encourage applications from people from all backgrounds to help us to provide the best possible experience for the people who use our services and continue to make Sue Ryder a great place to work, and attract and recruit the best, most diverse workforce possible.

We are particularly interested in increasing applications from the global majority, LGBTQIA+ and people with disabilities as they are currently underrepresented in our organisation.

Please let us know if you have any feedback to make our recruitment processes more accessible and inclusive or if you require any adjustments made to your application or interview process by emailing recruitment@sueryder.org

https://www.sueryder.org/jobs/equity-diversity-inclusion

If you want more than just a job, we want you.

Join the team and be there when it matters.

Closing date 22nd January 2025.
Interviews to be held w/c 3rd February.
We reserve the right to close or extend this running of this advert in line with our recruitment.